INNOVATION IN DESIGN
Title Terminator Salvation - Animated Poster Agency Art Machine Client Massey Rafani, EVP Creative Advertising at Warner Bros. Pictures Designer Neville Burtis
The Directors and Judges decided to award Art Machine with the Innovation in Design Award for their role in changing the face of movie marketing. Their work on the 'Terminator: Salvation' motion poster has set a benchmark in the way we view movie posters. This amazing 'motion' poster grabs attention and catches the imagination of the viewer and it will forever change the way movie posters are shown.
Art Machine, we would like to congratulate and thank you for bringing a new era to the world of design.