As a recent college graduate and creative designer aspiring to start his own studio in the future, design competitions like these really help gain notoriety and credit in the field. This particular competition was brought to my attention on psdtuts.com as I was reading about 3D text manipulation.

This particular concept was one of those real AHA! moments that don't come along too often. I think it's that rush of creative excitement that keeps a lot of designers pushing through all the client changes and compromises of design life. I find the strongest concepts are also the simplest in nature with this concept being a perfect example. I brainstormed for weeks before finally conceding to "just sticking stuff to the billboard." - Ross Moody